Fresh groceries delivered to your doorstep
My Role
User Research, UI Design, Prototyping, Design system
Problem
The current onboarding process is a tad bit complex for a regular user. Which leads to getting fewer traffic than desired. The amount of time it takes a user to onboard the app, resulted to a lot of friction which blocked a lot of users from moving through the funnel. We decided to redesign the process in hopes of decreasing the time to value rate, increase conversion rate, retention and customer satisfaction.
Background
Shamba is a farm to table delivery app. We deliver farm produces to a consumer.
Business Goal
We wanted to improve the Time to value ratio (TTV), so as users saw value in our app when they start the onboarding process.
User Goal
We wanted to improve the onboarding process so as we retain our users which would hopefully lead to customer satisfaction.
Redesign
Throughout the redesign we wanted to make it easy for the user to start using our app we added the option to skip straight to the homepage assuming the user didn’t want to sign up just yet. We also added the option of signing up with Google, we also added the option of adding up the users details when signing up.
Release
Upon release there was a short adaption time which indicated that the redesign was providing value to our users. The retention rate grew by 30% same as the customer satisfaction at least according to the feedback survey we did.
